Online Video Advertising – Another Marketing Line-Item?

A lot of research is being released these days about the rise of online video advertising. Recent research from comScore and dunnhumbyUSA shows online advertising is as good as TV advertising, at least when it comes to supporting the marketing of products in the consumer packaged goods category. If you want to know more about  video networking, you can go through the web.


This is just one of several studies recently that reinforces the hopes for the sharp growth expected in online video (OV) advertising in coming years. Marketer predicted an annual growth of 40 percent in OV advertising in the next four years. So what does this mean for small businesses? Why in this economic climate should a business spend extra dollars on yet another line-item in their marketing budget?

First, let's review the power of OV advertising for any business, especially, a small business. Video has amazing power. It will always be one of the best ways to advertise as it enables a company to use video and sound to elicit emotion and build a connection with a customer.

It becomes personal and creates memories and helps a business stand out. When was the last time someone said, I read the most impactful email today or saw the most incredible banner ad?

Second, creating compelling videos is financially accessible to everyone. Whether it's shooting your own video in your restaurant kitchen interviewing your chef, getting video testimonials or paying to have a professional ad, its frankly more affordable all across the board.

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